Wow toys are designed in Great Britain to stimulate learning through creative play and discovery. They are thoroughly tested for their play value before going into full production. All the figures have their arms in the same position to prevent a child from swallowing them - this is a great feature that meant I was relaxed with my daughter playing with these toys when she was less than a year old. Each toy can be played with alone, or combined together. Wow toys do not require batteries. We stock the full range of Wow, so if you want a particular Wow toy that is not featured on our website, please contact us by email (sales@lighthousetoys.co.uk) or phone us.